Copywriting and Content writing differ
Copywriting is writing to persuade, with the end result being a sale. Think websites, landing pages, and sales pages.
Content writing is a longer game. It acts to inform, and engage, and ultimately warm up your target audience. This includes blogs, emails, and social media posts.
Imagine, if you will, the marketing for your business as a towering office block; housing a huge, corporate, family-run company.
Content writing is the hard worker in the cubicle, engaging potential clients, making the calls, and doing all the leg work. Copywriting is the boss’s son, coming in at the end of the meeting, shaking hands, and getting all the glory!